For example, e-commerce sites should be designed so that the complexity is hidden, so that people who really care, or know a lot, can find their way to the complexity, and the rest of us who can’t be bothered to find it, won’t have to. That’s how software, websites, and retail stores should be designed.
from FutureNow’s GrokDotCom - Marketing Optimization Blog. Back to the point I think was missed earlier: personas should lead to *action.*
I’ve always wondered which was better in terms of SEO. An interesting article.
“I pick my primary audience and the one activity which allows them to solve one goal quickly, effortlessly, elegantly.”
you know you’re dying to replicate that motion in your office chair. go ahead. no one’s looking.
Predictably Irrational - Fascinating. Halfway through this book.
